Bridging the gap between management and boards

I read with interest a recent white paper written by The National Association of Corporate Directors and our US member firm, McGladrey, which delves into some of the gaps between what management communicates and what boards need to know. The report is quite detailed, and makes for fascinating reading. The report highlights that quite often management has a vested interest in withholding information, or distorting it, which means that boards may be making decisions without being in full possession of the information they need.

One of the key points to come out of the report is the dominant consideration given to financial data, often at the expense of non-financial information. Many directors are concerned that they are missing information which is vital to a holistic understanding of the business and its risks. Non-financial information may help to fill in that knowledge deficit, but too often this information does not find its way to the board. The example of how compensation committees often fail to pass non-financial metrics to the board is particularly relevant given the current furore over executive pay. A balanced pay package should include non-financial goals, yet if boards are deprived of that information, it can be difficult for them to focus on every business critical area when determining executive rewards.

Access to the right kind of information can mean the difference between success and failure. In the wake of the financial crisis, in which audit committees have been criticised for failing to act as an early warning system, this report is both timely and insightful. The information ‘gap’ between management and board may never be entirely bridged – and indeed information overload can be just as problematic as too little data – but more effective communication will be necessary to improve decision-making.

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Honouring Europe’s finest businesses

I would like to offer my congratulations to each of the 100 businesses from across Europe that were just announced as Ruban D’Honneur finalists in the European Business Awards. RSM has been a supporter of the European Business Awards for many years and I have had the privilege of being a previous judge, so I am well aware of the high standards these businesses must achieve to get this far.

In particular though, I would like to congratulate the ten finalists in the RSM Entrepreneur of the Year award category. In a week when the European commission presented an action plan to encourage entrepreneurship and kick-start growth, it is timely to be honouring these dynamic and innovative business leaders who will help to create jobs and wealth through establishing and developing excellent businesses.

The RSM Entrepreneur of the Year finalists are:

  • Biofilter Environmental Co (Hungary)
  • Bonnyfood A.Ş. (Turkey)
  • HintTech (The Netherlands)
  • LAMDA Hellix Data Centers (Greece)
  • Masmovil (Spain)
  • Michael Henriksen Holding A/S (Denmark)
  • MindZet (Denmark)
  • Netigate (Sweden)
  • PARAVAN GmbH (Germany)
  • The Cambridge Satchel Company (United Kingdom)

You can watch video profiles of these companies and the other category finalists at here.

Good luck to all of the Ruban D’Honneur recipients in the final round of judging.

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Business confidence in the Middle East and Africa trailing Europe

Can there be anywhere in the world less confident about its business prospects than Europe right now? Most people would answer that question with an emphatic ‘no’. But, during our recent annual conference in London, we polled the 280 delegates – from all corners of the globe – and got some contrary and interesting views.

36% of RSM members in Europe categorised business confidence in their respective countries as ‘good’ or ‘very good’. Surprisingly, both Africa and the Middle East scored lower than Europe on business confidence, despite many countries in those regions experiencing relatively high levels of economic growth. Just 25% and 22% of accounting professionals respectively in those regions rated business confidence as ‘good’ or ‘very good’.

Needless to say, business confidence is absolutely critical. If businesses do not feel optimistic, they will be reluctant to invest. As we all know, increased capital spending by private businesses will be needed to kick-start growth, but many organisations across Europe are still in cost-cutting mode.

Contrast this with Africa, where many economies are growing strongly. Confidence is relative of course, so it’s entirely possible to be less bullish despite a more favourable economic reality. The fortunes of African economies are closely tied to demand from the U.S., Europe and China, but with demand muted, and commodity prices falling, many African economies are facing growing headwinds.

Within Europe the picture is polarised. Whilst 62% of delegates from RSM Germany rated confidence as ‘good’ or ‘very good’, business confidence from UK delegates is significantly below the European average, with only the Spanish more pessimistic about their economic prospects among major European economies. Just 9% of RSM delegates from the UK ranked business confidence as either ‘good’ or ‘very good’, whereas RSM members from Spain are the most pessimistic among the five major European economies, with none rating business confidence as ‘good’ or ‘very good’.

70% of RSM members in the Americas and 66% in Asia/Asia Pacific rated business confidence as ‘good’ or ‘very good’. It’s a little surprising to see confidence in the Americas higher than Asia, but then Americans are known for their optimism, and with the prospect of energy self-sufficiency in the U.S. a growing possibility, there is good reason for feeling positive. Energy is one of the largest input costs for manufacturing businesses, so the shale gas boom could provide a much-needed competitive boost to U.S. industry.

Looking forward to 2013, 42% of RSM members in Europe think business confidence will decline over the next 12 months. Only African RSM members are less optimistic: just 25% thought confidence would improve, compared to 36% of Europeans.

RSM members have their fingers directly on the pulse of businesses in their respective countries, so this survey provides a fascinating overview of economic vitality. 2012 has been a tough year for the global economy, but there is reason to hope that the prognosis for 2013 will be a little better.

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Filed under Africa, Asia Pacific, Business confidence, Economy, Europe, General, Latin America, Middle East and North Africa, North America

Accountants are the most trusted advisors to business

Accountants are normally quite unassuming people, not given to self-congratulation. It is pleasing, therefore, when other people recognise our strengths. So it is with a survey from Sage Omnibus of more than 1,000 businesses which identified accountants as the most trusted business advisor, and which was reported in Accountancy Age.

A fifth of businesses (21%) say they are more open and honest with their accountants than their bank managers. Exactly half (50%) of respondents believe their accountants provide the most valuable business advice, which perhaps isn’t too surprising. What is rather more surprising is that just 2% of respondents said their bank managers provide the most valuable business advice! In fact 4% would rather take business advice from their friends, and we aren’t even told who these friends are. Needless to say, these friends probably are not bank managers!

While I think we can take some comfort from the results of this survey, we must not be complacent. Despite the financial crisis and the perceived failure of the profession to sound the alarm bell, accountants retain a degree of respect which bankers are struggling to command. This is hugely important. The status of trusted adviser is much-coveted, and means that businesses and individuals turn to their accountants for advice in preference to other advisors. Trust, it is often said, is hard won, but easily lost. We need to continue to work hard to retain this trust.

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The confusion over tax avoidance

Tax avoidance and evasion have become hotly debated topics during the global financial crisis as governments have sought to maximise tax revenues as part of their deficit reduction drives. In the UK the debate has become increasingly shrill and unclear as revelations about multinational businesses not paying, what some politicians and members of the public perceive to be, a high enough proportion of tax, have dominated recent headlines.

Margaret Hodge, a member of the British Parliament, has talked about businesses paying their “fair share” of tax and has said that tax avoidance is “completely and utterly and totally immoral.” The key phrase here is “fair share of tax”. There is no suggestion that any of the businesses talked about in the media recently are guilty of any wrongdoing, so what does Ms Hodge mean by “fair share”? To even accuse these businesses of being slippery goes too far. Multinational businesses are entitled – and expected by shareholders – to do all they can to minimise their tax liabilities. The problem with Ms Hodge’s remarks is that, in the eyes of the public, the distinction between legitimate tax avoidance and illegal tax evasion is being blurred, and this is leading to some unclear thinking.

Despite what some people may think, few businesses and individuals plan to pay more tax than they absolutely have to. Businesses may have channelled revenues to countries with lower tax rates, but there is nothing particularly new about that practice. It is only now, in the grip of a public debt crisis, that politicians are looking to make political capital out of this issue. Let’s be clear: tax law is created by politicians. If they want businesses and individuals to pay more tax, they have it within their power to change the law. If there are loopholes that need to be closed, then they can close them. Complaining about businesses who fully comply with their tax obligations is part of a growing anti-business rhetoric in some Western countries. There is a serious debate here – such as whether tax law is biased in favour of multinationals at the expense of domestic entrepreneurs and individuals, for example – but we need to have that debate in a clear and reasoned manner, and dispense with some of the more woolly language of recent months.

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Diversification key to success as entrepreneurial businesses feel the squeeze

Among the highlights of this year’s RSM annual conference was the inspirational presentation by Duncan Goose, founder and Managing Director of Global Ethics, owner of the One brand. Duncan shared his story as to how he took a business idea for bottled water from a chat with friends in a London pub, to the shelves of major supermarkets across three continents. The branding and business model is very powerful. Each One product funds a directly related project in sub-Saharan Africa. The profits from the sale of One Water go directly to fund water projects, while the profits from One Supersoftly Toilet Tissue fund hygiene and sanitation projects, and so on.

A profile of Duncan Goose in the Daily Telegraph earlier this week, addressed some of the issues which Duncan – and undoubtedly many other entrepreneurs – are grappling with right now. Businesses supplying the retail sector are feeling the squeeze as supermarkets reduce the number of brands they stock, and put pressure on the remaining brands to offer promotions. The rewards of doing business with a large multinational supermarket can be immense, but entrepreneurial businesses who do not manage the relationship carefully, can find that the coveted contract they have secured can be a curse almost as much as it is a blessing.

Partly as a consequence, One is diversifying into energy and financial services. This is a smart move, as not only does it allow One to shield itself against supermarkets rationalising their product lines, but it also taps into the current consumer disillusionment with energy and financial services providers in the UK. Duncan Goose thinks that customers buying electricity through One should also save £80-£100 on yearly bills, as well as doing some good. What’s not to love about that?

Duncan provided some fascinating insights into how his business has become so successful and alluded to some of the trade-offs that all small businesses have to make, such as how much profit should you reinvest to grow a business, balanced against how much you should distribute to shareholders? In One’s case though, the shareholders are communities in Sub-Saharan Africa.

It was a fascinating insight into a business and entrepreneur who many RSM members have said was one of the highlights of this year’s annual conference.

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Filed under Branding, Diversity, Energy providers, Entrepreneurs, Financial services, In the news, People, Retail

Accounting profession needs to do more to attract and retain senior women

I read with interest an article in the recent edition of A Plus , the journal of the Hong Kong Institute of Certified Public Accountants, about female accountants working for firms in Hong Kong and discussing the constraints on making it to the top as a woman. It didn’t surprise me to see phrases like ‘glass ceiling’ and ‘old boys club’ repeated in the article, but what did surprise me was the progress Hong Kong has made over the last few decades in promoting careers to women. Maria Tsang, a Partner at RSM Nelson Wheeler, the RSM member firm in Hong Kong, makes the point in the article that the idea of women having careers only became popular in Hong Kong from the 1980s. “That may explain why, even though female CPAs are just as talented as male counterparts, there are fewer currently in senior positions,” she says. There is undoubtedly a lot of truth in that, but there is also undoubtedly still issues within the profession that are hindering women from reaching the most senior levels.

I have always regarded the accounting profession as being a welcoming environment for women, but despite the number of women often outnumbering men in junior roles, at Partner level, women are still under represented. The focus on chargeable hours will always make it difficult for women who strive to maintain a work-life balance and who want to have both a family and a career.

So, what changes to working practices are firms making to help women deal with the jump that final hurdle?

According to the article, client-sharing is one solution to the problem which has been adopted by some Hong Kong firms. Another – though less welcome solution – is for women to leave the profession and work in-house, where the hours tend to be shorter than in accounting firms. I find the concept of client sharing interesting. Co-managing clients may present challenges of its own, but as long as clients are receptive to the idea, why shouldn’t it become more widespread?

With the number of women entering the accounting profession at an all-time high, and more firms adapting working practices to ensure that the investment they are making in their staff is maximised, the prospects for women in the profession have never been better.

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